Gotta stand out!
It’s becoming apparent not only through the company – but through business as a whole – that online advertising is reshaping the way people market their business. There are so many advantages of online video – no time constituents, no boundaries – it’s an open leash to look better, sound better, connect better and revolutionize that human element that the online universe needs. A big part of this new generation of advertising is BRANDING. It’s instant attention. It’s instant emotion. YOU NEED TO ENTERTAIN. ENGAGE.
Branding is important through all media mediums. Now, because of technology and the resources that production companies have to create visuals for video – we can compete with advertising companies in branding your idea/company/product.
Shot style, production quality, human element, creative approach, equipment – sure – all of these separate you from those phony produced videos, separate you from the competitors…
But, when it comes to online video, you only have a quick window to get your message across. With that quick window – you want to make sure that your audience remembers your company.
Check out any video online – any online ad between your ABC.COM The Bachelor episodes…or any online ad in between The Biggest Loser segments…I’ll bet the next day you remember who bought that ad space. I always give 60 Minutes on CBS as an example – I watch that show every week, ONLINE (I watch everything online, I don’t have cable or tv). Their ad space is filled with Levitra and Viagra online ad video. The reason I remember is because of all the graphics and branding animation thrown around…
Any company can animate and revamp their brand in an online video – all it takes is a company like our to track down the most hi-res .jpg’s or vectorized images (best for Maya 3D ex: Pura Vida) – then talk creative with the graphics team to animate. Zerosun has its secrets to make sure it molds with your image and your video though…
1. Create Something New and Fresh
Taking those boring, still logos from your site – and then animating them with some type of movement, development, color enhancement, texture enhancement, etc – and creating some some candy for the eye. It is the same “look” as your logo…but it isn’t. Hard to explain. Take a look at the video at the end of the article that showcases gfx for a recent client of ours…it’s all about giving your audience something different. You gotta look good and be up on the trends with your clothing style right – why not give your logos/graphics the same treatment.
2. Giving your video more elements
Sure, Zerosun brings all the equipment into the field to show your company in an HD/HQ way, but when we add up all those elements…your audience needs to be tantalized visually in other ways. Through the editing style, the colors, the shots – and then adding in animated branding graphics – you over indulge your viewer and give them more than they bargained for.
3. Do something your competitor isn’t
You think the people in your line of biz are animating and revamping their branding graphics? NO WAY. Heck, they aren’t even embracing ONLINE VIDEO. It’s not uncommon for our clients to use screenshots of the revamped logos and gfx as their new branding gfx. You need to stand out. It’s 201X. Animate and stand out. Period.
4. Start your video with a bang, end it with an explosion
We don’t produce a video without graphics. It’s included in the package. The more budget that can be allocated for animation – the bigger and better your branding becomes. Like I mentioned earlier with the 60 minutes, ABC, NBC – or check out Zerosun videos…Pura Vida, Denver Five, Denver Film Festival – they all start with a beautiful, eye catching animation…and end with one too (and sometimes in between). It’s all about catching the attention, retaining that attention and hooking that attention to get them coming back for more. As Zerosun’s abilities progress, and as budgets get bigger – we get more opportunity to do more.
5. Call to Action
At the end of the video – it’s important to hook your audience in with graphics/animations that give them incentive to act on the product you offer. Animating a graphic that instructs them to follow you on Twitter – follow you on Facebook – print out a online coupon – get a % off…multiple ways to hook them graphically at the end to make sure you lure their business.
Those are the top 5 ways animation can bring your online video to another level. Obviously, animating your brand isn’t the only thing you do for online video – the whole other end is creating a compelling story and editing an interesting video to keep the audience interested…but the two together create a great team.
This isn’t television. People watch online video and dive in. They need it hammered home that it is your product being featured – and the way you get represented is the deciding factor of whether you get remembered.
