How to Hire a Production Company

(Like Zerosun)

for Online Video

Here are our tips for making the most of your video budget.

Ask for a reel:

Companies should run away screaming from any production company that doesn’t have a variety of video examples.

Make sure video is right for you:

Remember that video is only one component of a broad communications strategy.

Look for a company seeking to understand your business:

Video is meant to serve your communications strategy/not the other way around.

Know your audience and objective:

Lay out these guidelines before you start working on a project to ensure you meet your goals and save money.

Do it right the first time:

Countless companies waste money and time doing video production in-house, only to end up going to the pros for a second round of production.

Work through a liaison:

Your video may need internal approval by several people in the food chain, so simplify the process by naming a single liaison between your business and the production company.

Don’t forget the entertainment:

If YouTube and Funny or Die have taught us anything, it’s that only the most entertaining videos go viral. If documentaries and movies inspire us, only the most interesting and engaging content get’s noticed.