THE ZEROSUN APPROACH
CREATION AND DESIGN STARTS WITH PRE PRODUCTION.
Zerosun, a Denver video production company, takes a whole lotta pride in their production approach. Once contact has been made with client/and online video has been established/communication is the next step in forming a cohesive creative approach to producing the online video.
The pre-production meeting(s) are the starting point. This is where we develop the narrative, the style, the interview subjects, the scouting of the location/all the ammunition Zerosun needs to deliver the most interesting video possible. We believe this process to be most important/it’s like preparing for battle/if executed properly you are going to be blown away at the product.
IN THE FIELD/IN THE STUDIO
this is where zerosun burns the hottest. We bring an experienced crew into the field to execute a shoot and capture the energy of the idea.
Equipment: STEADICAM STABILIZATION SYSTEM/SONY EX1 CAMERAS/CANON 5D/CANON 7D/MULTIPLE LENSES/TRACK DOLLY/SKATE DOLLY/JIB ARM/SENNHEISER WIRELESS AUDIO/RODE SHOTGUN MICS/LOWEL LIGHTING/MILLER TRIPODS/GREEN SCREEN ON LOCATION OR IN HOUSE/AND OTHER INFINITE POSSIBILITIES
BREATHING LIFE INTO THE PRODUCTION
THE POST PRODUCTION IS VITAL. THIS IS WHERE ZEROSUN MAKES THINGS HAPPEN. WE ARE EXPERIENCED. WE ARE SKILLED.THE project is developed through treatments and delivered to our editors with great detail and accountability. EDITORS deliver the product with FINAL CUT STUDIO and are given the creative leash and resources to mold something new and original with every new production.
SIMULTANEOUSLY the graphics team is working on logo animation, original graphics, lower thirds, call to actions/everything that gives your new online video that branding visual it so desperately desires.
PROPAGATION ONTO THE WORLD WIDE WEB
HERE IS WHERE YOUR COMPANY STARTS TO GET NOTICED. Basic propagation is included with most Zerosun packages – which includes working with your webmaster for website embedding, upload to VIMEO/YOUTUBE/FACEBOOK, and instruction for EMAIL SIGNATURES, HYPERLINKING AND MORE.
BEYOND BASIC PROPAGATION/zerosun teams up with social media marketing companies to create video campaigns to increase exposure/best of all/teams up to push your company to the top ranking with your new online video.
