Produced in association with CIG (Communication Infrastructure Group) for the Colorado Department of Transportation. The above video embed feeatures all five spots cut together for easy review.
Zerosun's production staff scripted, designed, storyboarded, animated and did all the sound effects for this FIVE spot campaign. The project was meant to detail the new changes with the I70 traffic laws through an originally conceptualized animation campaign.
We targeted a :45 per spot running time. Each video has a unique concept and storyline for a specific issue. The topics at hand were the Traction Law, the Move it Law, the new tire requirements, Safety Metering and the release of Mountain Travel Radio.
For more information on the campaign, visit our CDOT Campaign page.