Working with COHN Marketing, we helped produce a series of animated TV spots for the Guildford Town Centre grand opening in Vancouver, Canada. This is Spot # 2.
Using a mixture of 2D elements and 3D tracking cameras, we took a series of storyboards and turned them into five linear and cohesive animated spots. We used a series of animations to accomplish a feeling of relaxed progression, excitement, and exclusivity.
The spots ran on television, in theaters and on the radio.